Giulia Rosetti

Digital Marketing & Growth Expert

Marketing Strategy

Digital Growth &

E-commerce

AI for Marketing

Innovation

Brand & Business

Digital Transformation

What people say about me

Giulia played a pivotal role in overseeing the marketing of the marketplace channel, demonstrating remarkable skill in driving marketing strategy and delivering consistent growth and ROAS.
Her ability to engage with untapped demand and new consumer groups was instrumental in one of the fastest brand onboarding processes within the Zalando Partner Program.

Guido P.
C&A Marketplaces Director

Her structure, flexibility, agility and continuous hard work are exceptional. Giulia’s common sense and understanding of the business holistically was an element that makes her stand out.

Maria M.
VF Global Marketing Director

Giulia was instrumental in Levi’s shift towards integrated, full funnel media planning and strategy, and was a true ambassador for driving digital transformation and upskilling across the organisation. Giulia lives and breathes the principles of a ‘growth mindset’ – continually challenging herself and honing her skills.

Morven M.
Levi’s Global Marketing Director

Giulia brings her expertise to critically manage marketplaces marketing budget and apply changes to business needs and thus helped to increase efficiency by 350%. She raised profitability by strategically leveraging performance marketing to enhance both traffic and conversion rates.

Magdalena K.
C&A Head of Digital Channel Marketing

Some of my previous projects
  • Return on Advertising Spend (ROAS) + 350% in less than one year.
  • Marketing driving 35% of the total business on Amazon & Zalando.
  • 1.2 Billion viewable impressions for C&A in 2023 on Zalando via performance advertising.
  • 20.4 ROAS on Zalando in 2023.
  • Negotiated added value with Amazon of 7% of the C&A investment.

From siloed approach to paid media to:

  • integrated processes & spend across brand and performance marketing
  • strategic usage of 1st party data
  • integrated measurement
  • advanced data capabilities
  • increased efficiency and incremental revenue
    (more than $ 700K per month in Germany only)

Launch of content & advertising strategy on Amazon across 7 markets, with strong test & learn approach.

First Fire TV & Twitch campaign for Reebok.

Impressive results for the year of the launch:

  • average 80% of New To Business sales driven via advertising
  • average 6% Conversion Rate (UK)
  • during commercial events (e.g. Prime Day) + 250% impressions, + 1100% branded searchse and + 45% glance views
  • 30% of total sales coming from advertising

Wanna work with me?Get in touch!